Link Definitions

The whole process of aquiring links is a mixture of technology, sales/networking and search engine experience from the past years.

Here we’‘ll explain the more important terms and issues when it comes to text links for search engine marketing and traffic aquisition.

Important issues:

Search Engines

  • important text link rules for Google, Yahoo, MSN
  • crawling
  • search engine caching / archiving
  • the broken backlink display in Google & co and why they don’t fix it

Text link aquisiton

  • do it yourself – you don’t need us
  • link exchange trading – one way vs. reciprocal
  • link buying
  • article placements containing text link ads

Technologies

  • text link anchor text variations
  • drunken link technology™
  • dynamic placement – ad link text variation generators to avoid creating hundreds of html links by hand
  • run of site / site-wide link ad packages vs. single text link ad spots
  • IP networks, Class-C and other low level issues to consider